Networking: You Hate It Right? Here’s Why

Do you recognize the classic acronym ‘WIIFM’? If not, it stands for ‘What’s In It For Me?’ and suggests that we make decisions based on the impending value we may gain. Rather than try to refute this, what I’d like to do is upend the way we perceive value.

When I ask people, “What does the term ‘networking’ mean to you?”, I tend to get a variety of answers, many of which boil down to…