How To Create More Reliable Revenue In Your Business

Darrah Brustein
3 min readMay 5, 2023
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Outcomes > hours. I hope to be able to convince you of this by the end of this article.

Why? Because if you’re looking to create more reliable revenue in your business, this question from Abby (and my subsequent reply) will offer some insights for you:

“I’ve recently become an independent contractor (just over a year ago) and have been trading time for money…now I’m at a point where I’d like to increase my impact and income, and I am stuck on how to deliver this in a different model. How do I move to more of a contract-based model (with the added complication of not having a set of services, but my work right now is more about doing what is necessary/needed).” — Abby H

Creating a sustainable business model as a solo service provider that takes your capacity into account, hits your financial goals, and well-serves your clients is both an art and a science. Here are some tips to consider, using Abby’s specific circumstances as inspiration:

  • Take the experience you’ve gained serving clients and find the patterns: What are their common needs/pain points/desires? How do you most often show up to help them?
  • Consider making packages to support them that don’t hem them in, but are a great fit to support your clients to move from where they are to where they want…

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Darrah Brustein

On a mission to debunk "sleep when you're dead" culture + chasing others people's definitions of success to build a life of your own design. www.darrah.co