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How This Founder Leveraged His Network To Build His Business
I f success for you means hitting certain revenue or employment goals, or if you take inspiration from those with rapid and sustained growth, I’d like to introduce you to Zach Benson, founder of Assistagram, a personal Instagram management agency (and former participant on the hit TV show So You Think You Can Dance ).
Seeing a shift from traditional advertising and marketing to social media marketing, Benson decided to jump in.
However ironically, instead of spending money on marketing his own services, Benson thought of ways to help those around him by offering his services at a huge discount. He did this simply as a way to build quality relationships and testimonials, and as a result, let the word-of-mouth spread.
He shares, “Lots of businesses and people are trying to sell their products and services online, but are struggling, so I started this company because I want people to win. Nothing makes me happier than seeing someone succeed at doing what they love.”
What can you learn from Benson’s journey growing his company without spending a dollar on marketing?
Here are his top 9 tips for utilizing your network to help you grow your business to whatever size you choose:
