Grow Your Business And Promote Your Work Without Fear

Darrah Brustein
3 min readApr 27, 2023
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If you’ve ever created something and then hesitated to promote it because you didn’t want to come off as being self-centered….then today’s question from Todd will resonate and my response will have some insights for you:

“I’m publishing my first book this year: a how-to guide on startup culture for founders. While some part of me fears coming across as self-promoting, I also know that founders of growing companies need help with culture. I was one of them….never knowing what to do about culture even though I deeply cared about building a more human, more authentic company. Do you have any advice on spreading the word?” — Todd E.

This is a common quandary and one for which I have deep empathy. I can tell from Todd’s question that he’s a mission-driven person as well as a giver. I bet you are, too.

As with all things, too much of a ‘good thing’ can become a ‘bad thing’. This is the case here, as well.

If we hold back on sharing because we’re worried it will come off as ‘look at me!’, we’re getting in the way of the benefit of the thing we’ve created that is designed to be a resource for those who need it. Essentially: we’re blocking them from that offering.

A great reframe is: ‘I’m a vessel of this message, it’s not about me. It’s simply being shared…



Darrah Brustein

On a mission to debunk "sleep when you're dead" culture + chasing others people's definitions of success to build a life of your own design.