9 Strategies to Make Content Creation Effective and Enjoyable

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It’s likely not news to you that one of the best ways to drive traffic to your business is to create consistent, high-value content.

Yet it’s also likely that doing that consistently and with quality is a challenge.

My clients lament this often and share how they struggle to keep up with it, feel inspired to know what to create, be in the know about which platforms to use and which trends to follow, and how to manage their time to create and post.

I’ve been creating content for the past 16 years across national media outlets, social media, email broadcast lists for each of my companies, podcasts, digital series, and the list goes on. Because of that, I’ve learned a lot along the way (often from making it harder than it needed to be) and want to impart some tips to help you get the impact you need from your content, without going mad in the process:

1. Get clear on why you’re creating in the first place. What’s the goal? For whom are you creating it? What’s the primary call to action toward which you want to drive someone? How does it all feed into your bigger strategy?
2. Audit where you’re already creating content (or considering starting) and ask yourself, “Does it really move the needle or am I doing it because you feel as though I ‘have…